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Marketing Communications Manager

Description: 

Atlanta, GA

ARAUCO is a global manufacturer of sustainably-produced forest product solutions for construction, industrial, and retail markets. With over 120 facilities worldwide, we manufacture and distribute the industry’s most-comprehensive selection of wood composite panels, premium plywood, millwork, lumber, and FSC-certified wood pulp.

ARAUCO is growing in North America, with innovative manufacturing, state-of-the-art facilities, and a commitment to make a difference in the communities where we are located. We are seeking the right individuals for high-caliber opportunities in manufacturing, supply chain, maintenance, safety, and other related fields. This is a direct-hire role with benefits. We look forward to considering you as part of our team at ARAUCO!

http://www.arauco-na.com/

 

Marketing Communications Manager – Atlanta, GA

 

SUMMARY

The Marketing Communications Manager will be responsible for increasing brand awareness and generating demand for ARAUCO’s products and services through the development and implementation of an integrated marketing communications plan.  Areas of responsibility include website & social media channels, email marketing, advertising, marketing materials, branding, and PR activities.

 

RESPONSIBILITIES

  • Develop, implement, and manage marketing campaigns, media plans, and associated budgets & timelines.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Manage social media calendar and execute posts to enhance brand awareness, user engagement, and conversion rates.
  • Manage website and improve search engine optimization (SEO) results.  
  • Produce engaging content across various communication channels including website, social media, and email marketing.
  • Work internally and with external agencies to create branded assets and marketing materials.
  • Help manage consistent company branding standards across all marketing communication efforts.
  • Develop press releases, fact sheets, customer testimonials, and other media materials.
  • Conduct customer surveys, analyze results and prepare reports on key findings.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.

 

REQUIREMENTS

  • BA in Marketing, Business, or related field.
  • Minimum 4+ years’ experience in marketing with a focus on digital marketing (social media channels, website, email marketing, etc) or similar
  • Excellent written and verbal communication skills
  • Proficient with MS Excel, Word, and PowerPoint
  • Working knowledge of Google Analytics and Google Tag Manager
  • Work well with others in a collaborative team environment
  • Creative and able to solve problems

 

Plus (Not Required):

  • Working knowledge of Adobe products - Photoshop, Illustrator, InDesign is a plus
  • Ability to update or make minor design edits to photos, brochures, or other materials
  • Working knowledge of Survey Monkey or other email marketing platform
  • Familiarity with CRM (Customer Relationship Management), DAM (Digital Asset Management), and website CMS (Content Management System) technology is a plus
  • Bilingual English/Spanish

 

Keywords:  Microsoft Dynamics, Canto, SAP Commerce Cloud/Hybris

 

 

 

Arauco is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.